E251 | Pricing & Packaging for Long-Term Customer Retention with Mark Stiving
Update: 2024-06-26
Description
Today on the show we have Mark Stiving, the founder of Impact Pricing and author of "Selling Value", "Impact Pricing", and "Win Keep Grow".
In this episode, Mark shares his experience in the intricacies of pricing and packaging strategies, emphasizing their impact on customer retention and expansion.
We then discussed understanding customer value, overcoming internal biases, and the importance of iterative pricing strategies.
We wrapped up by exploring actionable insights on leveraging pricing metrics to enhance customer engagement and reduce churn.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
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